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Marketing Lab

Group coaching, social media management, content creation & more.

Lab Group

Lab Groups

Lab Groups are for people who have (or want to have) hands-on involvement in their marketing and content creation, and want the tools to execute more efficiently and get better results. This is the place to build your strategy, troubleshoot where you are stuck, test content, and measure results in a supportive space.

Each lab group will be a 10-week sprint including:

  • An initial one-on-one 90 minute consultation for each participant
  • Five group meetings in which we’ll address the nuts and bolts of your content marketing, from customer personas, to topics and tactics, to management tools and KPIs
  • Homework assignments to plan, create, and promote actual content
  • Guidance reviewing results and troubleshooting issues together
  • A private Slack channel where you can ask questions and get support between meetings

We really want to fill the first Lab Group, so we are offering it for FREE to Groundwork members. 

This is your chance to get small-group coaching and attention for nothing other than your presence and effort. In exchange, you’ll provide us with valuable feedback that will shape the program moving forward. If you need to become a Groundwork member, check out the options here.

The first 10-week sprint will run from June 24- August 26. 

To ensure a small group experience, we're capping enrollment at five. 

Solo Labs

Solo Labs

Solo Labs are for folks who have no time to do their own marketing and want to delegate it. Packages will vary per person based on your individual needs and goals. In most cases, we ask for a minimum 3-month commitment for content creation as it takes time to produce real results.

Here are some examples of packages we might offer:

 

Basic Social

  • Initial discovery to establish target customer, best social networks, and goals for social media
  • Posts to your social network(s) 3x week
  • Monthly results reporting and adjustments
  • $299/mo

Social + Blog

  • Initial discovery to establish target customer, best social networks, blog topics, and goals for content strategy
  • Blog posts 2x month
  • Posts to your social network(s) 3x week
  • Monthly results reporting and adjustments
  • $499/mo

Video

  • Initial discovery to establish target customer and best strategy for video content
  • 1 half-day video shoot per month
  • 4 short edited videos/month
  • $499/mo

Interested in delegating your marketing? Set up an initial 30-minute, no-obligation meeting to explore your needs.

Not a member yet?

Schedule a 15-minute tour to check out our space and get your questions answered. Stay for a trial day after your tour.

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